Best AI Tools for Real Estate Marketing in 2024

Let’s be honest, the days of relying on flyers, newspaper ads, and door-to-door chats to sell homes are about as relevant as trying to sell a BlackBerry at an Apple store. Digital technology has taken over, and real estate marketing has gone through its own tech revolution. And now, sitting at the helm of this transformation? The best AI tools for real estate marketing in 2024.

In 2024, AI isn’t just the shiny new thing; it’s the Swiss Army knife for real estate pros. It’s the tool that does all the boring, repetitive stuff—like automating tasks and giving you creepy-good insights into what buyers really want. Picture this: AI systems that can write property descriptions so well, you might start believing the house has a higher IQ than you do. Need personalized emails based on buyer behavior? Done. Want to predict which leads are serious and which are just window shopping? AI’s got that covered too.

In this brave new world of personalized marketing at scale and predictive analytics, the best AI tools for real estate marketing in 2024 are your ace up the sleeve. Stick around, and we’ll show you the top tools for taking your real estate marketing game to the next level this year. Because let’s face it, who doesn’t want to work smarter—not harder?

Key Benefits of AI for Real Estate Marketing

AI's role in real estate marketing goes beyond automation. It taps into the vast amounts of data available in the real estate world to deliver personalized experiences, provide predictive insights, and enable smarter decision-making. Below are the main benefits AI offers for real estate marketing in 2024:

Time-saving Automation

Real estate agents often juggle multiple tasks, from handling client inquiries to preparing property listings. AI automates many of these tasks, allowing agents to focus on high-priority responsibilities like closing deals.

• Lead Generation Automation: AI tools can automatically sift through leads to determine which ones are worth pursuing, based on criteria like user behavior on property listing sites. This process saves agents hours of manual follow-ups.
• Email Marketing Automation: AI-powered platforms can craft personalized emails based on user data, ensuring that each lead gets content tailored to their interests.

Table 1: Common Real Estate Tasks Automated by AI

Enhanced Customer Insights

AI can analyze large sets of data—from website traffic to historical market trends—and deliver actionable insights that help agents make data-driven decisions.

• Predictive Analytics: AI can forecast market trends by analyzing historical data, helping agents advise their clients on the best times to buy or sell properties.
• Client Behavior Analysis: AI tools can track how prospective buyers interact with listings, emails, or ads, giving agents a clearer picture of what types of properties or features their clients prefer.

For example, AI platforms like Zillow Premier Agent leverage user behavior data to prioritize high-potential leads, allowing agents to spend their time more effectively.

List of Key AI-driven Customer Insights:

• Buyer preferences (based on online behavior)
• Optimal listing prices (based on market trends)
• Likelihood of lead conversion

Personalization at Scale

In a crowded real estate market, offering personalized experiences to clients can be the difference between making a sale and losing a lead. AI enables real estate professionals to deliver tailored content without the need for manual intervention.

• Personalized Listings: AI can automatically send potential buyers tailored property recommendations based on their past searches or browsing history.
• Customized Marketing Campaigns: Tools like Follow Up Boss can generate personalized marketing content—such as emails or ads—based on user data, ensuring clients see listings that match their preferences.

Table 2: AI-driven Personalization in Real Estate Marketing

Improved Targeting and Ad Campaigns

AI helps real estate agents create smarter ad campaigns by analyzing user behavior and adjusting ad content and placement to reach the most relevant audience.

• Dynamic Ad Targeting: Platforms like Adwerx use AI to automatically optimize real estate ads based on geographical data and buyer interest.
• Campaign Performance Optimization: AI-powered tools can monitor and adjust ad spending in real time to ensure the highest return on investment.

By using AI, agents can reduce wasted ad spend and ensure their marketing dollars are going toward buyers who are more likely to engage.

As you can see AI is a game-changer for real estate marketing. By leveraging automation, data analytics, personalization, and smarter ad targeting, real estate professionals can significantly improve their marketing efforts in 2024. Whether it’s saving time on routine tasks, gaining insights from customer data, or creating highly personalized campaigns, AI tools are providing real estate agents with the competitive edge they need to thrive in an increasingly digital market.

Further Reading:

• Zillow Premier Agent: How AI Helps Real Estate Agents
• OJO Labs: AI-Powered Lead Engagement
• Adwerx: Digital Ads for Real Estate

Best AI Tools for Real Estate Marketing in 2024

Let’s cut to the chase. If you’re in real estate in 2024 and not using AI, you're basically sending smoke signals while your competition zips by in Teslas. AI is the turbo boost your real estate marketing engine needs. Whether you’re trying to nurture leads or create jaw-dropping virtual tours, here are the top AI tools you need to stop slacking and start selling.

Lead Generation Tools

It’s a universal truth: leads make the real estate world go 'round. The problem? They’re everywhere but feel like ghosting experts when it’s time to buy. Enter AI: the ultimate lead magnet.

• Zillow Premier Agent
  Tired of chasing down leads like a caffeinated squirrel? Zillow Premier Agent will help you track and prioritize them, thanks to its AI-driven lead scoring. It’s like having your own digital assistant who doesn’t need coffee breaks.

  • Key Features: Predictive lead scoring, smart notifications, and built-in CRM tools.
  • Why It Rocks: You’ll know which leads are worth your time and which ones are just kicking tires.

• OJO Labs
  If nurturing leads feels like babysitting toddlers, OJO Labs is your personal nanny. It follows up, checks in, and stays on top of those leads until they’re ready to commit.

  • Key Features: Personalized lead engagement, follow-up automation, and AI-powered chat.
  • Real Estate Magic: Nurtures leads that would otherwise slip through the cracks—like the ghosting ones from earlier.

AI-Powered Ad Platforms

Ever tried to create a Facebook ad that doesn’t burn through your budget faster than an espresso-fueled agent at an open house? These AI tools know how to target better than a GPS on a road trip.

• Adwerx
  The days of “spray and pray” ads are over. Adwerx makes sure your digital ads don’t go to the one guy in Ohio who might buy a house in 2027.

  • Key Features: Hyper-targeted digital ads based on location and behavior.
  • Why You’ll Love It: It’s like a sniper for your ads, except less lethal and more profitable.

• Ylopo
  Meet Ylopo, the Jedi master of AI marketing platforms. It tracks, follows, and retargets interested buyers like the NSA… but, you know, legal.

  • Key Features: Predictive behavior tracking, automated retargeting, and smart ad optimization.
  • Why It’s a Game Changer: Turn those “I’ll think about it” buyers into “Here’s my down payment” buyers.

AI Content Generation Tools

Writing property descriptions can be soul-sucking. AI, however, can turn that monotonous task into a breeze and leave you free to focus on, well, anything else. If you can’t get excited about writing another “charming 3-bed, 2-bath,” let these tools do the heavy lifting.

• ChatGPT
  No more staring at a blank screen, wondering if you’ve described granite countertops enough. ChatGPT generates listing descriptions, social media posts, emails—you name it.

  • Key Features: Natural language generation, customizable tone and style.
  • Real Estate Genius: Cranks out property descriptions that don’t sound like they came from a 90s real estate brochure.

• Jasper.ai
  Jasper.ai is like the chatty sidekick who always knows what to say. From SEO-friendly blog posts to ad copy, Jasper has you covered with content that drives engagement without the headache of writer’s block.

  • Key Features: Optimized content creation for SEO, email marketing, and social media.
  • Why You Need It: You’ll have killer content without having to Google “How to write a real estate ad” for the hundredth time.

Virtual Staging & 3D Visualization Tools

Sometimes, a buyer needs a little extra imagination to see their future home—and let’s be real, most people aren’t great at visualizing. These tools help you stage properties so beautifully, even a fixer-upper looks like a mansion.

• roOomy
  Have a vacant property that feels about as inviting as a dentist’s waiting room? roOomy takes those empty spaces and virtually stages them with furniture so chic it would make an interior designer weep.

  • Key Features: AI-driven virtual staging, 3D furniture placement, and virtual tours.
  • Why It Matters: Beautiful homes sell faster, and roOomy makes sure every listing looks like it belongs on HGTV.

• Matterport
  Want your buyers to feel like they’re walking through a house without leaving the couch? Enter Matterport. It creates immersive 3D virtual tours so real that buyers will be ducking under ceiling fans in their living room.

  • Key Features: 3D capture, virtual tours, and interactive floor plans.
  • Why It’s Brilliant: It’s the next best thing to a personal walkthrough, minus the awkwardness of following people around.

AI-Driven CRM Tools

Managing leads is like herding cats—except these cats hold your commission in their paws. AI CRM tools make sure no lead gets left behind (or lost in your inbox).

• Follow Up Boss
  Follow Up Boss is like the world’s most responsible assistant who reminds you to follow up with leads, automates emails, and keeps everything organized.

  • Key Features: AI-powered follow-up suggestions, lead tracking, and smart reminders.
  • Why It’s Awesome: You’ll never forget to follow up with a potential buyer ever again. No more "Oh no, I meant to call them!"

• kvCORE
  Part CRM, part crystal ball, kvCORE is a powerhouse platform that uses predictive analytics to tell you which leads are most likely to buy.

  • Key Features: Predictive analytics, automated follow-up, and AI-driven marketing campaigns.
  • Why You’ll Dig It: It’s like having a psychic on staff, only better because kvCORE doesn’t charge extra for accuracy.

AI Tools and Their Key Features

Diagram: AI in the Real Estate Workflow

To help you visualize how AI fits into the real estate marketing workflow, imagine this process:

1. Lead Generation: AI tools like Zillow Premier Agent and OJO Labs help you identify and nurture leads.
2. Ad Campaigns: AI-powered platforms like Adwerx and Ylopo take care of targeting and optimizing your marketing.
3. Content Creation: Tools like ChatGPT and Jasper.ai handle property descriptions, emails, and social media posts.
4. Virtual Staging: roOomy and Matterport create stunning visual experiences, turning “meh” listings into “wow” properties.
5. CRM: Finally, Follow Up Boss and kvCORE manage your relationships with buyers, ensuring no lead slips through the cracks.

How to Choose the Right AI Tools for Your Real Estate Business

Let’s face it—running a real estate business without AI in 2024 is like trying to drive a Tesla on manual. Sure, you’ll get there eventually, but you’re probably going to hit every red light along the way. The AI tools we’ve covered? They’re your green lights. But here’s the thing: not all tools are made equal. So, how do you pick the one that’s going to take you from “meh” to “million-dollar listings”? Let’s dig in.

Assessing Your Needs: Where Are You Stuck?

If your business feels like it’s stuck in quicksand, maybe it’s because you’re still doing everything the hard way. Time to ask yourself a serious question: What’s bogging you down? Are leads slipping through the cracks like sand in an hourglass? Is your content about as exciting as last week’s grocery list? Do your ads feel more like spam than strategy?

Take a minute. List it all out. Here’s a simple rule of thumb: if you’re spending more time doing than selling, you need AI.

Table: Common Real Estate Problems and the AI Fix

Budget Considerations: The ROI of AI

Money makes the world go ’round, right? Well, in real estate, money also makes your business run—or grind to a halt. But here’s the twist: AI doesn’t just cost money; it makes you money. The trick is knowing where to spend and where to save.

Let’s do some quick math. If you’re spending 10 hours a week on tasks that AI could handle, that’s 10 hours you aren’t closing deals. In 2024, time is money, and AI is your cash cow.

Budget Breakdown Diagram:

1. AI for Lead Generation (e.g., Zillow Premier Agent): $300/month
2. AI for Ad Optimization (e.g., Ylopo): $500/month
3. AI for Content Creation (e.g., Jasper.ai): $100/month

ROI? Let’s say one extra closed deal a month equals $10,000. You do the math. The bottom line is, the right AI tools will pay for themselves, and then some.

Integration with Existing Systems: Don’t Rebuild the Wheel

You’ve probably got some systems in place—whether it’s a trusty CRM or that Excel spreadsheet you’ve sworn by for years (we won’t judge). But here’s the good news: AI doesn’t require you to toss everything out the window and start fresh.

Most modern AI tools are designed to play nice with what you’ve already got. So, if you’re using something like kvCORE, you don’t need to reinvent the wheel. AI platforms like Follow Up Boss or Zillow Premier Agent can easily integrate with your current setup, making the transition smooth, painless, and profitable.

Scalability: Are You Ready to Grow?

Here’s the thing about AI: it’s not just about solving today’s problems. It’s about preparing for tomorrow’s growth. Whether you’re a solo agent juggling a dozen clients or a team with hundreds of listings, AI can scale with you.

Think of AI as your secret weapon that grows right alongside your business. Let’s say you’re using Matterport to create 3D tours of a few properties now, but in a year, you’ve expanded to handling 50 listings at once. No problem. AI doesn’t sweat the workload.

List: AI Tools That Scale With Your Business

• Matterport: Scales from a few listings to dozens of virtual tours.
• Ylopo: Automatically adjusts your ad spend and targets as you grow.
• kvCORE: Predictive analytics that get smarter as your business expands.

Case Studies – Real Estate Agents Successfully Using AI Tools

Picture this: You're sitting at your desk, staring at a mountain of emails, your phone is blowing up with notifications, and your latest property listing has about as much interest as a half-eaten sandwich at an open house. Sound familiar? Yeah, we’ve all been there. But let me tell you a secret: the real estate agents who are crushing it in 2024 have discovered the magic sauce—AI. They’re not drowning in leads; they’re swimming in deals.

So, let’s get personal. We’re talking real agents, real tools, real results. Think of this as the highlight reel of agents who went from “just getting by” to “killing it” with AI. These aren’t pie-in-the-sky examples; this is where rubber meets the road—and turns into profit.

Case Study 1: Small Real Estate Team Using AI for Lead Nurturing

Meet Sarah. She’s running a small real estate team out of Austin, Texas, and things were fine—just fine—until they weren’t. Lead after lead, call after call, and yet, her team’s conversion rates were sinking faster than Texas summer temps. Every other lead was ghosting her, and the ones that didn’t? Well, they couldn’t seem to make up their minds.

Cue the hero: OJO Labs. Sarah discovered the platform after realizing her manual follow-up system was about as effective as shouting into the void. With OJO Labs’ AI-powered lead engagement, suddenly her team wasn’t just waiting for callbacks—they were getting smart nudges on when and how to follow up, and her leads weren’t slipping through the cracks anymore.

• Result? Sarah’s conversion rate jumped by 30% in just three months. That’s not just a small win—that’s the kind of win that buys you a beachfront vacation.

Case Study 2: Large Firm Automating Their Ad Campaigns

Now, let’s talk about Michael. He’s no rookie—his real estate firm handles properties across Miami, and he thought he had his digital ads down. But here’s the thing: Michael was sinking thousands into digital campaigns with returns that could be described as… meh. Click-through rates were average, conversions were low, and the Miami market isn’t exactly forgiving when you’re not on top of your game.

Enter Ylopo. This AI-powered ad platform turned Michael’s campaigns into marketing gold. Ylopo wasn’t just targeting broad groups of people who might be interested—it was tracking and retargeting buyers like a digital bloodhound, following their every online move and delivering ads at the perfect moment.

• Result? In under six months, Michael’s ad spend went down by 20%, and his buyer inquiries went up by 40%. It’s like running an ad marathon and realizing halfway through you’re wearing jetpacks.

Case Study 3: Virtual Staging Impact on Sales

Meet Ana. She’s got a problem: a collection of listings that are about as exciting as an Ikea manual. Vacant homes just weren’t sparking joy for buyers, and the stale, empty rooms were turning off potential offers. People couldn’t see the potential, and Ana knew she needed something more than fresh paint and photoshopped windows to close these deals.

That’s when she found roOomy. With roOomy’s AI-driven virtual staging, Ana could transform those lifeless, vacant spaces into beautiful homes that buyers could fall in love with. In minutes, not weeks. Suddenly, buyers weren’t staring at blank walls—they were seeing their future dinner parties, cozy movie nights, and quiet mornings in a house that felt like theirs.

• Result? Ana’s listings started selling 25% faster, and the best part? She didn’t even have to hire a traditional stager. Buyers were putting in offers after seeing the digitally staged homes, which meant fewer showings and faster closes.

Why This Matters to You

These aren’t just stories—they’re proof that AI isn’t some fancy tech for Silicon Valley execs; it’s your shortcut to scaling success. Sarah, Michael, Ana—they had the same pain points you do: too many leads, too little time, and not enough conversions. But here’s the kicker: they stopped fighting uphill battles and let AI do the heavy lifting. And you can too.

The AI Train Has Left the Station—Are You On It?

Let’s get real. If you’ve made it this far, you’re already teetering on the edge of the AI pool. You’ve seen how agents like Sarah, Michael, and Ana have completely flipped their real estate game by harnessing the power of AI. You’ve probably been nodding along, thinking, “I could use that.” But maybe, just maybe, a part of you is still clinging to the old ways—manual follow-ups, trial-and-error ad campaigns, vacant listings that only come alive with a fresh coat of hope.

Here’s the thing: AI is here, and it’s not going away. The real question is, are you going to be one of the savvy agents who rides this wave into the future, or are you going to be the one still paddling in circles, wondering where everyone went?

Fear of Missing Out? Good.

Fear is a powerful motivator. And here’s a little dose of it: your competitors are already using AI. They’re already closing more deals, reaching more buyers, and—let’s be honest—having way more fun doing it. So why aren’t you?

It’s not about working harder; it’s about working smarter. AI doesn’t mean less hustle—it means more efficient hustle. It means leveraging technology to do the heavy lifting so you can focus on what matters: connecting with clients, sealing deals, and, dare I say, having a life outside of work.

Imagine This

Imagine your inbox is no longer a black hole swallowing up leads. Imagine your ads are targeted like a laser beam, hitting buyers who are actually ready to pull the trigger. Imagine your listings are selling faster, with less effort, because AI is staging them better than any human ever could.

This is your new reality with AI. It’s like giving yourself a superpower without the radioactive spider bite.

Bigger Picture: Real Estate Isn’t Just Selling Houses—It’s Selling Futures

Here’s the cultural shift. Real estate isn’t just about properties. It’s about dreams, futures, and security. It’s about finding someone their forever home, their new start, their place in the world. AI isn’t here to replace you—it’s here to amplify what you already do best: build relationships, inspire trust, and make those dreams a reality.

In a world where everyone is vying for the top spot, AI is your secret weapon. It’s the thing that gives you the edge when others are still fumbling around with outdated methods.

Let’s Break the Mold

Real estate is changing. The agents who thrive aren’t just the ones working 24/7—they’re the ones embracing innovation, challenging the status quo, and adapting faster than the market can shift. You don’t need to be afraid of AI; you need to be excited about it. This is your chance to get ahead, not by doing more, but by doing better.

Don’t Be Left Behind

AI isn’t just for the Silicon Valley crowd or some sci-fi future. It’s here, right now, changing real estate in 2024. The agents who harness it are already living in a different world—a world where deals close faster, clients are happier, and businesses grow exponentially. So, what are you waiting for?

The AI train has left the station. You can either hop on board and enjoy the ride—or keep running to catch up.

Disclaimer: This article may contain affiliate links. If you click on these links and make a purchase, we may receive a commission at no additional cost to you. Our recommendations and reviews are always independent and objective, aiming to provide you with the best information and resources.

Related posts:

The Failure of Chinese Real Estate: Unpacking the Crisis and Its Global Implications AI Robots Are Becoming Shockingly Real! – Latest AI & Robotics 2024 Updates #2 AI’s Money-Making Revolution: 15 Free Tools Reshaping the Digital Hustle The Ultimate Guide to AI in 2025: Tools, Trends, and Warnings That’ll Blow Your Neural Net Flux AI: Revolutionizing Image Creation with Powerful Tools