If you’re a YouTuber, you’ve probably heard a million myths about the YouTube algorithm. Some say you need to post Shorts, others swear by uploading at specific times, and a few even claim that videos over 8 minutes long are the only way to succeed. But here’s the truth: the YouTube algorithm isn’t as complicated as it seems. In fact, it’s designed to work with you, not against you—if you know how to use it. Today, we’re diving deep into the real deal about the YouTube algorithm in 2025, based on insights from Belmont, a creator with over 4.5 million subscribers across his channels. Whether you’re a newbie or a seasoned creator, this guide will help you crack the code and grow your channel like never before.
What Is the YouTube Algorithm Really About?
Let’s start by debunking the biggest myth: the YouTube algorithm isn’t biased. It’s not out to get you. Its sole purpose is to connect viewers with content they’ll love. For new or small channels, the algorithm tests your videos with different audience categories to find the right match. Think of it as a matchmaking service for content. If your video resonates with a specific group, the algorithm will push it to more people in that audience. If it doesn’t, it’ll stop promoting it. Simple, right?
But here’s the kicker: the algorithm doesn’t just rely on clicks. It also looks at watch time. If people are clicking on your video and sticking around, that’s a green light for the algorithm to promote it further. This is why understanding your audience is crucial. You’re not just making videos; you’re building a relationship with viewers who will keep coming back for more.
Why Repurposing Content Is a Game-Changer
One of the biggest mistakes creators make is not repurposing their content. If you’re not turning your long-form videos into Shorts or clips for other platforms, you’re leaving millions of views on the table. But let’s be real—editing clips can be time-consuming. That’s where tools like NexusClips come in. This AI-powered tool analyzes your videos and identifies the most viral moments, saving you hours of work. It even adds automatic subtitles, which is a must since 70% of people watch Shorts without sound. Belmont used NexusClips to create a Short that got 100 million views. If that’s not a game-changer, I don’ know what is.
How the Algorithm Treats New vs. Established Channels
If you’re just starting out, the algorithm will push your videos to cold audiences—people who’ve never seen your content before. It’s like throwing spaghetti at the wall and seeing what sticks. But if you already have an audience, the algorithm will first test your video with your subscribers. If they engage with it, the algorithm will promote it to new viewers. This is why it’s so important to know your audience and create content that resonates with them. As Belmont puts it, “You’re in the audience-building business, not the get-views-quick business.”
Stop Obsessing Over the Algorithm
Here’s a counterintuitive tip: stop focusing so much on the algorithm. Instead, think about your audience. When starting a new channel, define your niche and target viewer. Choose a topic you’re passionate about and knowledgeable in. This makes it easier to create content that resonates with your audience. Belmont’s channel, for example, focuses on helping creators grow on YouTube because it’s a topic he’s deeply invested in. Find your niche, and the algorithm will follow.
When Should You Upload? The Truth About Timing
Contrary to popular belief, the algorithm doesn’t care when you upload your video. YouTube’s Creator Studio explicitly states that publish times don’t affect a video’s lifetime performance. However, uploading when your subscribers are most active can give your video a strong start. To find this data, go to Creator Studio > Analytics > Audience. Publish your video just before the peak activity time to maximize view velocity. But remember, consistency is key. Your audience should know when to expect new content from you.
How to Find Your Competitor’s Upload Schedule
Want to know when your competitors are posting? Use YouTube Data Viewer. Simply paste the link to a competitor’s video, and the tool will show you the exact time and date it was uploaded. This can help you plan your own uploads and stay ahead of the game.
The Secret to Viral Videos: Value and Uniqueness
At its core, the YouTube algorithm is about connecting users with content that satisfies them. To succeed, your videos need to provide value—whether through education or entertainment. Make viewers feel like they’re missing out if they don’t watch your video. Research your niche, find gaps in the market, and add your unique twist to viral ideas. As Belmont says, “If you make a video that people can’t go to sleep without watching, you’re going to get views.”
How to Analyze Your Performance
If you’re stuck in a plateau, try posting 10 deeply researched videos over two weeks. Analyze what’s working in your niche and learn from your competitors. Use Creator Studio to see which channels your audience watches. This data is gold—it shows you what YouTube thinks your channel is about. If it’s not matching your vision, adjust your content accordingly.
What’s a Good CTR and Retention Rate?
Click-through rate (CTR) and retention rate are two of the most important metrics on YouTube. A good initial CTR for long-form videos is 10% or higher. For Shorts, aim for a swipe rate of 70% or more. As for retention, here’s a general guideline:
- 5-8 minute videos: 40-50% retention
- 8-12 minute videos: 40-50% retention
- 12-15 minute videos: 40% retention
- 15-20 minute videos: 30-40% retention
- 20-30 minute videos: 30% retention
- 30+ minute videos: 10% retention
If your videos fall below these benchmarks, they’re unlikely to go viral. Focus on creating content that keeps viewers engaged from start to finish.
Final Thoughts: Think Long-Term
Growing on YouTube is a marathon, not a sprint. Don’t get caught up in short-term metrics. Instead, focus on building a loyal audience and creating content that resonates with them. As Belmont wisely puts it, “If you have the right inputs, you’ll get the right outputs with the algorithm. It’s only a matter of time.”
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Thought-Provoking Questions
What’s your biggest challenge when it comes to growing on YouTube? Have you tried repurposing your content with tools like NexusClips? Share your experiences and let’s start a conversation!
Wait! There's more...check out our gripping short story that continues the journey: The Signal from Titan
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