{"id":2359,"date":"2024-09-20T03:01:51","date_gmt":"2024-09-20T03:01:51","guid":{"rendered":"https:\/\/www.inthacity.com\/blog\/?p=2359"},"modified":"2025-07-06T19:28:02","modified_gmt":"2025-07-07T00:28:02","slug":"california-ai-laws-impact-hollywood-social-media-deepfakes","status":"publish","type":"post","link":"https:\/\/www.inthacity.com\/blog\/tech\/california-ai-laws-impact-hollywood-social-media-deepfakes\/","title":{"rendered":"The AI Laws That Will Reshape California: What\u2019s Legal and What\u2019s Not in 2024"},"content":{"rendered":"<p>When you think of AI, you probably imagine robots, voice assistants, and maybe some futuristic tools that make life easier. But here\u2019s the thing\u2014while we're all marveling at the wonders of artificial intelligence, California is out here writing the rulebook to make sure we don\u2019t lose control. Governor Gavin Newsom is on a mission, and with <a rel=\"noopener\" target=\"_new\" href=\"https:\/\/www.gov.ca.gov\/2024\/09\/17\/governor-newsom-signs-bills-to-combat-deepfake-election-content\/\">38 AI-related bills<\/a> on his desk, he\u2019s already signed eight into law. These are America\u2019s most progressive AI laws to date, tackling issues that range from <a href=\"https:\/\/www.theguardian.com\/technology\/2020\/jan\/13\/what-are-deepfakes-and-how-can-you-spot-them\" target=\"_blank\">deepfake<\/a> nudes to AI-generated political ads.<\/p>\n<p>But let\u2019s zoom in further. Because while it may sound like just another set of regulations, these laws will have ripple effects on industries, tech companies, Hollywood, and even how elections are run.<\/p>\n<h4>California\u2019s Groundbreaking AI Laws: What You Need to Know<\/h4>\n<p>Governor <a rel=\"noopener\" target=\"_new\" href=\"https:\/\/en.wikipedia.org\/wiki\/Gavin_Newsom\">Newsom<\/a>, who is clearly not shy about taking on tech giants, has signed several bills into law that address the potential dark side of AI. The eight laws that have already passed are far-reaching, but they\u2019re just the tip of the iceberg. Let\u2019s break it down.<\/p>\n<h4>AI and Deepfake Nudes: Time to Get Serious<\/h4>\n<p>First up, <a rel=\"noopener\" target=\"_new\" href=\"https:\/\/legiscan.com\/CA\/text\/SB926\/2023\">SB 926<\/a> and <a rel=\"noopener\" target=\"_new\" href=\"https:\/\/legiscan.com\/CA\/text\/SB981\/id\/3010934\">SB 981<\/a>. Imagine waking up one day to find an AI-generated nude image of yourself circulating the internet. Scary, right? Well, that's exactly what California lawmakers are trying to prevent.<\/p>\n<p><a rel=\"noopener\" target=\"_new\" href=\"https:\/\/legiscan.com\/CA\/text\/SB926\/2023\">SB 926<\/a> makes it a criminal act to blackmail someone using deepfake nudes that look like them. Yes, you read that right. People are using AI to create fake nudes of others and then extorting them. If that doesn\u2019t sound dystopian, I don\u2019t know what does.<\/p>\n<p><a rel=\"noopener\" target=\"_new\" href=\"https:\/\/legiscan.com\/CA\/text\/SB981\/id\/3010934\">SB 981<\/a> steps in to help victims by forcing social media platforms to act fast. The law mandates platforms like <a rel=\"noopener\" target=\"_new\" href=\"https:\/\/facebook.com\">Facebook<\/a> and <a rel=\"noopener\" target=\"_new\" href=\"https:\/\/www.instagram.com\">Instagram<\/a> to provide ways for users to report <a href=\"https:\/\/www.theguardian.com\/technology\/2020\/jan\/13\/what-are-deepfakes-and-how-can-you-spot-them\" target=\"_blank\">deepfake<\/a> nudes. Once reported, these platforms must investigate and remove the offending content if it's confirmed as AI-generated. Think of it as a digital fire extinguisher for one of the nastiest fires AI can start.<\/p>\n<h4>AI and Elections: The Truth is No Longer Optional<\/h4>\n<p>Next on the list is one of the hottest topics in recent years\u2014elections. Remember the chaos of misinformation during elections? Now imagine AI-generated <a href=\"https:\/\/en.wikipedia.org\/wiki\/Deepfake\" target=\"_blank\">deepfakes<\/a> thrown into the mix, tricking voters with fake speeches or endorsements. That\u2019s the terrifying reality lawmakers are tackling.<\/p>\n<p>Governor Newsom has signed <strong>three laws<\/strong> specifically aimed at curbing AI\u2019s influence on elections.<\/p>\n<ul>\n<li>\n<p><a rel=\"noopener\" target=\"_new\" href=\"https:\/\/leginfo.legislature.ca.gov\/faces\/billNavClient.xhtml?bill_id=202320240AB2655\">AB 2655<\/a> requires big online platforms like <a rel=\"noopener\" target=\"_new\" href=\"https:\/\/facebook.com\">Facebook<\/a>, <a rel=\"noopener\" target=\"_new\" href=\"https:\/\/x.com\">X (formerly Twitter)<\/a>, and <a rel=\"noopener\" target=\"_new\" href=\"https:\/\/www.youtube.com\">YouTube<\/a> to label AI-generated election content or remove it altogether. Voters deserve to know if what they\u2019re watching is real or AI-generated nonsense.<\/p>\n<\/li>\n<li>\n<p><a href=\"https:\/\/leginfo.legislature.ca.gov\/faces\/billNavClient.xhtml?bill_id=202320240AB2839\" target=\"_blank\">AB 2839<\/a> goes a step further, targeting social media users themselves. Anyone who posts or reposts AI deepfakes meant to deceive voters could face legal consequences. Got your attention yet?<\/p>\n<\/li>\n<li>\n<p>Lastly, <a href=\"https:\/\/leginfo.legislature.ca.gov\/faces\/billNavClient.xhtml?bill_id=202320240AB2355\" target=\"_blank\">AB 2355<\/a> ensures that AI-generated political advertisements have clear disclosures. So if you're scrolling through your feed and see an ad of a politician making wild claims, you\u2019ll know if AI had a hand in it.<\/p>\n<\/li>\n<\/ul>\n<h4 style=\"text-align: center;\"><a href=\"https:\/\/www.inthacity.com\/blog\/wp-content\/uploads\/2024\/09\/4f52189c-a43e-4b60-b2a3-ead164c83e0b.jpg\"><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2367\" src=\"https:\/\/www.inthacity.com\/blog\/wp-content\/uploads\/2024\/09\/4f52189c-a43e-4b60-b2a3-ead164c83e0b.jpg\"  alt=\"4f52189c-a43e-4b60-b2a3-ead164c83e0b The AI Laws That Will Reshape California: What\u2019s Legal and What\u2019s Not in 2024\"  width=\"640\" height=\"390\" srcset=\"https:\/\/www.inthacity.com\/blog\/wp-content\/uploads\/2024\/09\/4f52189c-a43e-4b60-b2a3-ead164c83e0b.jpg 983w, https:\/\/www.inthacity.com\/blog\/wp-content\/uploads\/2024\/09\/4f52189c-a43e-4b60-b2a3-ead164c83e0b-300x183.jpg 300w, https:\/\/www.inthacity.com\/blog\/wp-content\/uploads\/2024\/09\/4f52189c-a43e-4b60-b2a3-ead164c83e0b-768x468.jpg 768w, https:\/\/www.inthacity.com\/blog\/wp-content\/uploads\/2024\/09\/4f52189c-a43e-4b60-b2a3-ead164c83e0b-600x366.jpg 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/h4>\n<h4>AI and Hollywood: No Cloning Dead Actors, Please<\/h4>\n<p>Hollywood loves AI almost as much as Silicon Valley does. But two new laws are setting boundaries. With <a rel=\"noopener\" target=\"_new\" href=\"https:\/\/leginfo.legislature.ca.gov\/faces\/billNavClient.xhtml?bill_id=202320240AB2602\">AB 2602<\/a>, studios are now required to get permission from an actor before creating a digital clone of their voice or likeness using AI. This stops companies from making AI replicas of actors without their consent, which\u2014let\u2019s face it\u2014could have resulted in some pretty unethical practices.<\/p>\n<p>And for all those classic movies fans out there, <a href=\"https:\/\/leginfo.legislature.ca.gov\/faces\/billNavClient.xhtml?bill_id=202320240AB1836\" target=\"_blank\">AB 1836<\/a> ensures that studios can\u2019t create digital replicas of deceased performers without consent from their estates. It\u2019s one thing to bring back an iconic character; it\u2019s another to do so without permission.<\/p>\n<p>Imagine watching a new \"Star Wars\" movie featuring a digital replica of <a rel=\"noopener\" target=\"_new\" href=\"https:\/\/en.wikipedia.org\/wiki\/Carrie_Fisher\">Carrie Fisher<\/a> or seeing <a rel=\"noopener\" target=\"_new\" href=\"https:\/\/en.wikipedia.org\/wiki\/Humphrey_Bogart\">Humphrey Bogart<\/a> in a brand-new action movie, all without their estate\u2019s approval. Creepy, right?<\/p>\n<h4>AI Watermarks: Let\u2019s Keep Things Transparent<\/h4>\n<p>One of the less flashy, but equally important laws is <a href=\"https:\/\/leginfo.legislature.ca.gov\/faces\/billNavClient.xhtml?bill_id=202320240SB942\" target=\"_blank\">SB 942<\/a>, which requires that AI-generated content comes with watermarks or other forms of disclosure in its metadata. If you\u2019re using tools like <a rel=\"noopener\" target=\"_new\" href=\"https:\/\/openai.com\/dall-e-2\">DALL-E<\/a> to generate images, you\u2019ll now see tags in their metadata that say, \u201cHey, I\u2019m AI-generated.\u201d Transparency, folks.<\/p>\n<p>It may not sound like a big deal, but as AI-generated content floods the web, we need a way to tell what\u2019s real and what\u2019s not. And with AI creating everything from art to fake news, this law is a first step in ensuring that we know where things come from.<\/p>\n<h4>What\u2019s Next? The Future of AI in California<\/h4>\n<p>Here\u2019s where things get even more interesting. Governor Newsom still has <a href=\"https:\/\/www.gov.ca.gov\/2024\/09\/17\/governor-newsom-signs-bills-to-combat-deepfake-election-content\/\" target=\"_blank\">30 AI-related bills<\/a> sitting on his desk. One of the most talked-about is <a href=\"https:\/\/leginfo.legislature.ca.gov\/faces\/billNavClient.xhtml?bill_id=202320240SB1047\" target=\"_blank\">SB 1047<\/a>, which could become the most ambitious AI law yet. This bill seeks to tackle the bigger, existential risks of AI, addressing the potential for AI to become a threat to humanity itself.<\/p>\n<p>During a recent talk with <a rel=\"noopener\" target=\"_new\" href=\"https:\/\/www.salesforce.com\/company\/marc-benioff-bio\/\">Salesforce CEO Marc Benioff<\/a>, Newsom admitted that while AI poses many hypothetical risks, there are more immediate concerns that need addressing. Essentially, the bill aims to draw a line between manageable risks (like deepfakes) and those that are still the stuff of sci-fi nightmares.<\/p>\n<p>Expect <strong>SB 1047<\/strong> to make headlines soon, because if it passes, it could set the stage for other states\u2014and even countries\u2014to follow California\u2019s lead.<\/p>\n<h4>Why Should You Care? (And Why You Really, Really Should)<\/h4>\n<p>Now, you might be thinking, \u201cThis is cool and all, but how does this affect me?\u201d<\/p>\n<p>Let\u2019s break it down. These laws don\u2019t just regulate AI companies or actors in Hollywood\u2014they have implications for <strong>everyone<\/strong>.<\/p>\n<ul>\n<li><strong>Social Media Users<\/strong>: Be careful what you share, because AI-generated content could soon land you in hot water.<\/li>\n<li><strong>Creators<\/strong>: If you\u2019re using AI to make art, ads, or even memes, get ready to follow some new rules.<\/li>\n<li><strong>Voters<\/strong>: AI could influence how you see political candidates and even elections themselves. The next time you see a video of a candidate making wild claims, check if it\u2019s real.<\/li>\n<li><strong>Consumers<\/strong>: As AI continues to dominate everything from healthcare to entertainment, these laws will shape how you interact with AI technologies in the future.<\/li>\n<\/ul>\n<p>And if you live in California, you're living in a state that\u2019s shaping the national conversation around AI regulation. Whether you\u2019re a creator, consumer, or just someone scrolling through social media, these laws will touch your life in one way or another.<\/p>\n<h4>Join the Conversation<\/h4>\n<p>The future of AI is still being written, and <strong>you<\/strong> have a role to play. Do you think these laws go far enough? Should we be worried about the rise of AI, or are we just overreacting? Let\u2019s hear what you have to say.<\/p>\n<p>Jump into the comments, share your thoughts, and become part of the <strong>iNthacity<\/strong> community. Together, we can navigate the brave new world of <a class=\"wpil_keyword_link\" href=\"https:\/\/www.inthacity.com\/blog\/tech\/artificial-intelligence-technology\/\"   title=\"artificial intelligence\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"268\">artificial intelligence<\/a>, its promises, and its pitfalls.<\/p>\n<p>And hey, while you\u2019re at it, why not apply to become a permanent resident or citizen of the \u201c<a rel=\"noopener\" target=\"_new\" href=\"https:\/\/www.inthacity.com\">Shining City on the Web<\/a>\u201d? Let\u2019s continue the conversation, shape the future of AI, and build something great\u2014together.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how California\u2019s groundbreaking AI laws are changing everything from Hollywood to social media. With 38 bills on the table, here\u2019s what you need to know about the future of AI regulation in the Golden State.<\/p>\n","protected":false},"author":1,"featured_media":2369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[270,21],"tags":[304,1839],"class_list":["post-2359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-tech","tag-deepfakes","tag-youtube"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.inthacity.com\/blog\/wp-content\/uploads\/2024\/09\/California-AI-and-Deepfake-Laws.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.inthacity.com\/blog\/wp-json\/wp\/v2\/posts\/2359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inthacity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inthacity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inthacity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inthacity.com\/blog\/wp-json\/wp\/v2\/comments?post=2359"}],"version-history":[{"count":0,"href":"https:\/\/www.inthacity.com\/blog\/wp-json\/wp\/v2\/posts\/2359\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.inthacity.com\/blog\/wp-json\/wp\/v2\/media\/2369"}],"wp:attachment":[{"href":"https:\/\/www.inthacity.com\/blog\/wp-json\/wp\/v2\/media?parent=2359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inthacity.com\/blog\/wp-json\/wp\/v2\/categories?post=2359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inthacity.com\/blog\/wp-json\/wp\/v2\/tags?post=2359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}