As we grow older, many women find that their well-loved makeup routines no longer deliver the same results\u2014leaving them feeling frustrated and insecure. In a recent video, beauty expert Marina shares practical advice on how to adapt our makeup techniques as we age, highlighting ten common mistakes and how we can fix them. All claims are timestamped and citable, so you can follow along and validate each tip.<\/p>\n

iN SUMMARY<\/h3>\n
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? Skin prep<\/strong> is crucial as we age\u2014exfoliate and moisturize regularly.<\/li>\n
? Primers<\/strong> enhance makeup longevity, providing a smoother base.<\/li>\n
? Foundation choice<\/strong> matters; opt for lighter, pigmented formulas.<\/li>\n
?\ufe0f Eye makeup<\/strong> should emphasize softness instead of harshness with liner.<\/li>\n<\/ul>\n<\/div>\n
Cited moments (time-coded, watchable)<\/h2>\n
\n
?? 00:00<\/a> \u2014 ChannelName: Do you feel after you\u2019ve turned 40 that your makeup techniques just don\u2019t work the same anymore?<\/a><\/li>\n
?? 00:37<\/a> \u2014 ChannelName: The first mistake that we are making is we are neglecting our skin prep.<\/a><\/li>\n
?? 02:22<\/a> \u2014 ChannelName: The next mistake that we're making is we are skipping primer.<\/a><\/li>\n
?? 02:39<\/a> \u2014 ChannelName: Mistake number three is we are using too much foundation.<\/a><\/li>\n
?? 06:13<\/a> \u2014 ChannelName: Mistake number six is we are not setting our concealer properly.<\/a><\/li>\n<\/ul>\n
How to choose<\/h2>\n
\n
Identify your skin type (oily, dry, or combination).<\/li>\n
Always prioritize skin prep by exfoliating and moisturizing.<\/li>\n
Use a lightweight primer for a smoother makeup application.<\/li>\n
Choose foundations with a thinner viscosity to prevent cakiness.<\/li>\n<\/ul>\n
Products to try<\/h2>\n
\n
Estee Lauder Double Wear Foundation<\/a><\/li>\n
Nars Sheer Glow Foundation<\/a><\/li>\n
Dermablend Flawless Creator Foundation<\/a><\/li>\n
Fenty Beauty Powder<\/a><\/li>\n<\/ul>\n
Creator credits<\/h2>\n
Marina Stell (YouTube Channel)<\/a> - Makeup Techniques After 40 (2025-09-29)<\/a><\/p>\n
What \u201ccitable\u201d means here<\/h2>\n
Each claim links to the exact second in the original video. You can click through to verify context. Creators are named and linked; we don\u2019t re-host videos. We embed and link to official YouTube videos and cite exact moments. Remember to check for products that work for your skin type before buying.<\/p>\n
For local tips and updates, visit your city portal at iNthacity.com<\/a>.<\/p>\n
If you thought keeping up with your makeup after 40 was impossible, guess again\u2014it just takes a little tweak and some thoughtful products!<\/i><\/p>\n
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OVER 40? You're making these makeup mistakes and don't realize it \ud83d\ude33<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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As we grow older, many women find their makeup routines no longer deliver the same results. Beauty expert Marina shares advice on adapting techniques after 40.<\/p>\n","protected":false},"author":2,"featured_media":29345,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2235],"tags":[2239,2238],"class_list":["post-29348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","tag-answers","tag-beauty"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.inthacity.com\/blog\/wp-content\/uploads\/2025\/09\/feature_image_1759160900.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.inthacity.com\/blog\/wp-json\/wp\/v2\/posts\/29348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inthacity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inthacity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inthacity.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inthacity.com\/blog\/wp-json\/wp\/v2\/comments?post=29348"}],"version-history":[{"count":0,"href":"https:\/\/www.inthacity.com\/blog\/wp-json\/wp\/v2\/posts\/29348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.inthacity.com\/blog\/wp-json\/wp\/v2\/media\/29345"}],"wp:attachment":[{"href":"https:\/\/www.inthacity.com\/blog\/wp-json\/wp\/v2\/media?parent=29348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inthacity.com\/blog\/wp-json\/wp\/v2\/categories?post=29348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inthacity.com\/blog\/wp-json\/wp\/v2\/tags?post=29348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

How to choose<\/h2>\n\nIdentify your skin type (oily, dry, or combination).<\/li>\nAlways prioritize skin prep by exfoliating and moisturizing.<\/li>\nUse a lightweight primer for a smoother makeup application.<\/li>\n

Creator credits<\/h2>\nMarina Stell (YouTube Channel)<\/a> - Makeup Techniques After 40 (2025-09-29)<\/a><\/p>\n

Creator credits<\/h2>\n
Marina Stell (YouTube Channel)<\/a> - Makeup Techniques After 40 (2025-09-29)<\/a><\/p>\n