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Hisan Kidwai

Uber Logo AH new

In an effort to improve the working conditions of rideshare drivers, politicians in Massachusetts have introduced new bills in the …more

michael.hicks@futurenet.com (Michael L Hicks)

While the Kindle Scribe could be a much more tempting buy with some software updates, you have every reason to …more

AndroidGuys

For example, if you focus on a niche such as organic and sustainable products, you can attract sellers who specialize in this area and customers who are interested in buying eco-friendly products. This niche focus will also make your marketplace stand out from other more general marketplaces.

When focusing on a specific niche, it’s important to research and understand the market thoroughly. This includes understanding the target customers, their needs, and their buying habits. Additionally, it’s important to identify the key players in the niche and understand their strengths and weaknesses.

Once you have a solid understanding of the niche, you can tailor your marketplace to meet the needs of your target audience. This includes marketing efforts, the design of your website, and the types of products and services offered.

By focusing on a specific niche, you can create a unique and compelling marketplace that attracts both sellers and customers. This approach can help you to build a successful and sustainable multi-vendor marketplace.

Attract the hardest side first

Attracting the hardest side first is another way to solve the chicken-and-egg problem for a multi-vendor marketplace. This approach involves focusing on attracting one side of the marketplace, either sellers or customers, first, before attempting to attract the other side.

For example, if it is harder to attract sellers to your marketplace, you can focus on building a customer base first. Once you have a significant number of customers, sellers will be more inclined to list their products on your marketplace. This is because they will see that there is a ready market for their products, and they will be more likely to make sales.

To attract customers first, you can use various marketing strategies such as social media marketing, content marketing, and email marketing. Additionally, you can offer promotions and discounts to attract new customers to your marketplace. Once you have a sizable customer base, you can then focus on attracting sellers to your marketplace.

On the other hand, if it is harder to attract customers, you can focus on getting sellers to list their products on your marketplace first. This can be done by offering incentives such as reduced fees for sellers or by reaching out to potential sellers directly. Once you have a good selection of products, you can then focus on attracting customers to your marketplace.

By focusing on the hardest side first, you can create a marketplace that is more attractive to the other side, helping to solve the chicken-and-egg problem.

Partnership with influencers

Partnership with influencers is another way to solve the chicken-and-egg problem for a multi-vendor marketplace. Influencers are individuals or groups with a significant following on social media or other platforms, who can help to increase brand awareness and trust in your marketplace.

By partnering with influencers, you can access their large following and attract both sellers and customers to your marketplace. Influencers can help to promote your marketplace by sharing your content and products, and by giving their followers a glimpse into the buying experience on your platform.

To find the right influencers for your marketplace, it is important to research and understand your target audience. Identify the influencers who have a following that aligns with your target audience, and then reach out to them to discuss potential partnerships.

When working with influencers, it’s important to establish clear goals and objectives for the partnership, and to ensure that the influencer’s content aligns with your brand and values. Additionally, it’s important to have a clear compensation plan in place to ensure that the partnership is mutually beneficial.

By partnering with influencers, you can increase brand awareness and trust in your marketplace, which can help to attract both sellers and customers to your platform. This can help to solve the chicken-and-egg problem and build a successful multi-vendor marketplace.

Conclusion

In conclusion, the chicken-and-egg problem is a common challenge faced by multi-vendor marketplaces. By focusing on a specific niche, attracting the hardest side first, and partnering with influencers, you can solve the chicken-and-egg problem and build a successful multi seller online marketplace. 

With the right approach, you can create a thriving multi-vendor ecommerce platform that benefits both sellers and customers.

The ecommerce industry is rapidly growing, and with it, the demand for multi-vendor marketplaces. A multi-vendor marketplace is an online …more

Sumit Adhikari

Galaxy S23 official cases leak

Yesterday, we reported about a unique clear case for Samsung‘s upcoming Galaxy S23 series. The cover featured …more

Arol Wright

On paper, the Samsung Galaxy S21 FE introduces a few downgrades compared to the original S21 lineup, but most …more

Kristijan Lucic

OnePlus Pad CAD image 1

Earlier today, a well-known tipster confirmed that the OnePlus Pad will launch on February …more

Jon Gilbert

A VPN is a simple and easy way to protect your device against unwanted access online. By establishing a secure …more

Best Android apps in 2023

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Matthew Sholtz

The Play Store is great for adding plenty of apps to your favorite devices, but sometimes discovery isn’t the best, …more

Gabriela Vatu

TV speakers are good enough these days, but they still pale in comparison to a good soundbar. When you have …more

Sumit Adhikari

Best Dictionary apps Android

You can never stop learning a language. Just when you think that you’ve mastered a grammar rule, you’ll come across …more

Rajesh Pandey

Video conferencing apps like Zoom and Meet soared in popularity during the COVID-19 era and allowed millions worldwide to …more

Jude Chukwuemeka

TCL Mobile is releasing another stunning mobile smartphone today, a device with striking visuals. The phone will be available in …more

Abhinav Fating

It’s a win-for-win moment when you get wireless earbuds with high-quality sound, ANC support, and importantly at an affordable price …more

derrek.lee@futurenet.com (Derrek Lee)

The Digital Wellbeing app hints at an interesting change to a popular Pixel gesture when used on the rumored Pixel …more

Kristijan Lucic

AH Google Pixel 6 vs Apple iPhone 14 comparison

In case you own the Pixel 6, and are looking to jump to a different ecosystem, we have just the …more

Best PC Gaming Headsets – January 2023

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Justin Diaz

Best Gaming Headsets

Looking for the best headsets for PC gaming? Look no further! We’ve put together a list of the best options …more

Cody Lee

We’re just a few days away from the Samsung Galaxy S23 unveiling, but if you’re in need of a …more

Jason England

Between the pandemic and working from home, my family and I have spent a lot more time in the …more

Google TV ads are getting awful

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Dallas Thomas

Like it or not, Google TV devices like the new Chromecast dedicate a large portion of the primary view …more

Justin Diaz

Best RPG Games For Steam Deck

The collection of games that work with the Steam Deck is continuously growing, from RPG titles to …more

tips@androidcentral.com (Vishnu Sarangapurkar)

Google Calendar has a new update that helps schedule meetings across calendars in a much more straightforward and organized manner. …more

Will Sattelberg

After a months-long delay, Android Auto’s new redesign finally hit the road a few weeks ago. After a short …more

Arthur Brown

Fishing paradiso title

Android games might not cost as much as console games, but some of them can be a little pricey, which …more

patrick.farmer@futurenet.com (Patrick Farmer)

We selected the Hisense U8H as the best Android TV of 2022, and now the 65-inch model is selling for …more

nicholas.sutrich@futurenet.com (Nicholas Sutrich)

A new Meta Quest 2 update gives the processor a clock speed boost, and it looks like developers are already …more

Justin Diaz

Twitch

Twitch is updating the way it shows pre-roll ads on channels this year in an attempt to …more

AndroidGuys

Life sciences is a niche industry with specific needs for talent that often go above and beyond what the existing …more

Chandraveer Mathur

The arrival of Android 13 is one of the best things to happen to the operating system in a …more