When people talk about the future of American consumer brands, the conversation usually swings between two poles. On one end are the giants: the multinational companies with scale, shelf dominance, and balance sheets built to absorb almost any shock. On the other are the insurgents: the digital-native startups with fresh branding, niche audiences, and venture-backed […]<\/p>\n
Source: Money \u2013 Entrepreneurship \u2013 mytotalretail<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" When people talk about the future of American consumer brands, the conversation usually swings between two poles. On one end are the giants: the multinational companies with scale, shelf dominance, and balance sheets built to absorb almost any shock. On\u2026<\/p>\n","protected":false},"author":1,"featured_media":15189235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[205],"tags":[],"class_list":["post-15189233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money"],"featured_image_urls":{"full":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15189233-gettyimages-1346403713.jpg",2121,1414,false],"thumbnail":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15189233-gettyimages-1346403713-300x200.jpg",300,200,true],"medium":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15189233-gettyimages-1346403713-620x413.jpg",620,413,true],"medium_large":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15189233-gettyimages-1346403713-768x512.jpg",768,512,true],"large":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15189233-gettyimages-1346403713-940x627.jpg",940,627,true],"1536x1536":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15189233-gettyimages-1346403713-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15189233-gettyimages-1346403713-2048x1365.jpg",2048,1365,true],"post-thumbnail":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15189233-gettyimages-1346403713-998x665.jpg",998,665,true],"ignition_item":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15189233-gettyimages-1346403713-670x446.jpg",670,446,true],"ignition_item_lg":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15189233-gettyimages-1346403713-1340x894.jpg",1340,894,true],"ignition_article_media":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15189233-gettyimages-1346403713-510x510.jpg",510,510,true],"ignition_minicart_item":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15189233-gettyimages-1346403713-160x160.jpg",160,160,true],"profile_24":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15189233-gettyimages-1346403713-24x24.jpg",24,24,true],"profile_48":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15189233-gettyimages-1346403713-48x48.jpg",48,48,true],"profile_96":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15189233-gettyimages-1346403713-96x96.jpg",96,96,true],"profile_150":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15189233-gettyimages-1346403713-150x150.jpg",150,150,true],"profile_300":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15189233-gettyimages-1346403713-300x300.jpg",300,300,true]},"author_info":{"display_name":"news.iNthacity","author_link":"https:\/\/www.inthacity.com\/news\/author\/atombo\/"},"category_info":"Money<\/a>","tag_info":"Money","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.inthacity.com\/news\/wp-json\/wp\/v2\/posts\/15189233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inthacity.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inthacity.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inthacity.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inthacity.com\/news\/wp-json\/wp\/v2\/comments?post=15189233"}],"version-history":[{"count":1,"href":"https:\/\/www.inthacity.com\/news\/wp-json\/wp\/v2\/posts\/15189233\/revisions"}],"predecessor-version":[{"id":15189234,"href":"https:\/\/www.inthacity.com\/news\/wp-json\/wp\/v2\/posts\/15189233\/revisions\/15189234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.inthacity.com\/news\/wp-json\/wp\/v2\/media\/15189235"}],"wp:attachment":[{"href":"https:\/\/www.inthacity.com\/news\/wp-json\/wp\/v2\/media?parent=15189233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inthacity.com\/news\/wp-json\/wp\/v2\/categories?post=15189233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inthacity.com\/news\/wp-json\/wp\/v2\/tags?post=15189233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}