{"id":15233966,"date":"2026-07-30T09:49:49","date_gmt":"2026-07-30T13:49:49","guid":{"rendered":"https:\/\/www.inthacity.com\/news\/at-1p-profit-per-loaf-stores-need-to-step-up\/"},"modified":"2026-07-30T10:33:29","modified_gmt":"2026-07-30T14:33:29","slug":"at-1p-profit-per-loaf-stores-need-to-step-up","status":"publish","type":"post","link":"https:\/\/www.inthacity.com\/news\/at-1p-profit-per-loaf-stores-need-to-step-up\/","title":{"rendered":"&#039;At 1p profit per loaf, stores need to step up&#039;"},"content":{"rendered":"<p>A farmer from near Lichfield is calling on supermarkets to do more to support British farms.<\/p>\n<p class=\"inmi-source\">Source: <a href=\"https:\/\/www.bbc.co.uk\/news\/articles\/cgk64g4v0jpo?at_medium=RSS&amp;at_campaign=rss\" target=\"_blank\" rel=\"noopener nofollow\">News \u2013 World \u2013 Birmingham \u2013 rss.app \u2192 manual entry<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A farmer from near Lichfield is calling on supermarkets to do more to support British farms.<\/p>\n","protected":false},"author":1,"featured_media":15233968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[325],"tags":[],"class_list":["post-15233966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-birmingham"],"featured_image_urls":{"full":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15233966-13d58770-7abb-11f1-b541-536d253827b8.jpg",240,134,false],"thumbnail":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15233966-13d58770-7abb-11f1-b541-536d253827b8.jpg",240,134,false],"medium":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15233966-13d58770-7abb-11f1-b541-536d253827b8.jpg",240,134,false],"medium_large":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15233966-13d58770-7abb-11f1-b541-536d253827b8.jpg",240,134,false],"large":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15233966-13d58770-7abb-11f1-b541-536d253827b8.jpg",240,134,false],"1536x1536":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15233966-13d58770-7abb-11f1-b541-536d253827b8.jpg",240,134,false],"2048x2048":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15233966-13d58770-7abb-11f1-b541-536d253827b8.jpg",240,134,false],"post-thumbnail":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15233966-13d58770-7abb-11f1-b541-536d253827b8.jpg",240,134,false],"ignition_item":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15233966-13d58770-7abb-11f1-b541-536d253827b8.jpg",240,134,false],"ignition_item_lg":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15233966-13d58770-7abb-11f1-b541-536d253827b8.jpg",240,134,false],"ignition_article_media":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15233966-13d58770-7abb-11f1-b541-536d253827b8.jpg",240,134,false],"ignition_minicart_item":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15233966-13d58770-7abb-11f1-b541-536d253827b8-160x134.jpg",160,134,true],"profile_24":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15233966-13d58770-7abb-11f1-b541-536d253827b8-24x24.jpg",24,24,true],"profile_48":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15233966-13d58770-7abb-11f1-b541-536d253827b8-48x48.jpg",48,48,true],"profile_96":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15233966-13d58770-7abb-11f1-b541-536d253827b8-96x96.jpg",96,96,true],"profile_150":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15233966-13d58770-7abb-11f1-b541-536d253827b8-150x134.jpg",150,134,true],"profile_300":["https:\/\/www.inthacity.com\/news\/wp-content\/uploads\/2026\/07\/15233966-13d58770-7abb-11f1-b541-536d253827b8.jpg",240,134,false]},"author_info":{"display_name":"news.iNthacity","author_link":"https:\/\/www.inthacity.com\/news\/author\/atombo\/"},"category_info":"<a href=\"https:\/\/www.inthacity.com\/news\/articles\/news\/uk\/birmingham\/\" rel=\"category tag\">Birmingham<\/a>","tag_info":"Birmingham","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.inthacity.com\/news\/wp-json\/wp\/v2\/posts\/15233966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inthacity.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inthacity.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inthacity.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inthacity.com\/news\/wp-json\/wp\/v2\/comments?post=15233966"}],"version-history":[{"count":1,"href":"https:\/\/www.inthacity.com\/news\/wp-json\/wp\/v2\/posts\/15233966\/revisions"}],"predecessor-version":[{"id":15233967,"href":"https:\/\/www.inthacity.com\/news\/wp-json\/wp\/v2\/posts\/15233966\/revisions\/15233967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.inthacity.com\/news\/wp-json\/wp\/v2\/media\/15233968"}],"wp:attachment":[{"href":"https:\/\/www.inthacity.com\/news\/wp-json\/wp\/v2\/media?parent=15233966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inthacity.com\/news\/wp-json\/wp\/v2\/categories?post=15233966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inthacity.com\/news\/wp-json\/wp\/v2\/tags?post=15233966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}