In an effort to improve the working conditions of rideshare drivers, politicians in Massachusetts have introduced new bills in the …more
michael.hicks@futurenet.com (Michael L Hicks)
While the Kindle Scribe could be a much more tempting buy with some software updates, you have every reason to …more
For example, if you focus on a niche such as organic and sustainable products, you can attract sellers who specialize in this area and customers who are interested in buying eco-friendly products. This niche focus will also make your marketplace stand out from other more general marketplaces.
When focusing on a specific niche, it’s important to research and understand the market thoroughly. This includes understanding the target customers, their needs, and their buying habits. Additionally, it’s important to identify the key players in the niche and understand their strengths and weaknesses.
Once you have a solid understanding of the niche, you can tailor your marketplace to meet the needs of your target audience. This includes marketing efforts, the design of your website, and the types of products and services offered.
By focusing on a specific niche, you can create a unique and compelling marketplace that attracts both sellers and customers. This approach can help you to build a successful and sustainable multi-vendor marketplace.
Attracting the hardest side first is another way to solve the chicken-and-egg problem for a multi-vendor marketplace. This approach involves focusing on attracting one side of the marketplace, either sellers or customers, first, before attempting to attract the other side.
For example, if it is harder to attract sellers to your marketplace, you can focus on building a customer base first. Once you have a significant number of customers, sellers will be more inclined to list their products on your marketplace. This is because they will see that there is a ready market for their products, and they will be more likely to make sales.
To attract customers first, you can use various marketing strategies such as social media marketing, content marketing, and email marketing. Additionally, you can offer promotions and discounts to attract new customers to your marketplace. Once you have a sizable customer base, you can then focus on attracting sellers to your marketplace.
On the other hand, if it is harder to attract customers, you can focus on getting sellers to list their products on your marketplace first. This can be done by offering incentives such as reduced fees for sellers or by reaching out to potential sellers directly. Once you have a good selection of products, you can then focus on attracting customers to your marketplace.
By focusing on the hardest side first, you can create a marketplace that is more attractive to the other side, helping to solve the chicken-and-egg problem.
Partnership with influencers is another way to solve the chicken-and-egg problem for a multi-vendor marketplace. Influencers are individuals or groups with a significant following on social media or other platforms, who can help to increase brand awareness and trust in your marketplace.
By partnering with influencers, you can access their large following and attract both sellers and customers to your marketplace. Influencers can help to promote your marketplace by sharing your content and products, and by giving their followers a glimpse into the buying experience on your platform.
To find the right influencers for your marketplace, it is important to research and understand your target audience. Identify the influencers who have a following that aligns with your target audience, and then reach out to them to discuss potential partnerships.
When working with influencers, it’s important to establish clear goals and objectives for the partnership, and to ensure that the influencer’s content aligns with your brand and values. Additionally, it’s important to have a clear compensation plan in place to ensure that the partnership is mutually beneficial.
By partnering with influencers, you can increase brand awareness and trust in your marketplace, which can help to attract both sellers and customers to your platform. This can help to solve the chicken-and-egg problem and build a successful multi-vendor marketplace.
In conclusion, the chicken-and-egg problem is a common challenge faced by multi-vendor marketplaces. By focusing on a specific niche, attracting the hardest side first, and partnering with influencers, you can solve the chicken-and-egg problem and build a successful multi seller online marketplace.
With the right approach, you can create a thriving multi-vendor ecommerce platform that benefits both sellers and customers.
The ecommerce industry is rapidly growing, and with it, the demand for multi-vendor marketplaces. A multi-vendor marketplace is an online …more
Yesterday, we reported about a unique clear case for Samsung‘s upcoming Galaxy S23 series. The cover featured …more
On paper, the Samsung Galaxy S21 FE introduces a few downgrades compared to the original S21 lineup, but most …more
Earlier today, a well-known tipster confirmed that the OnePlus Pad will launch on February …more
A VPN is a simple and easy way to protect your device against unwanted access online. By establishing a secure …more
The Mac Pro has effectively been defined as two things. First, the most powerful Mac in …more
The new Mac Pro coming later this year is expected to feature the same spacious modular design as the …more
Apple introduced the redesigned iMac with a new colorful design and M1 chip at its Spring Loaded event back …more
An analyst report points to likely iPhone 15 Wi-Fi 6E support this year – giving at least some of this …more
2022 iPhone shipments fell 14.9% year-on-year during the holiday quarter, and shipments for the calendar year …more
Apple finally updated the Mac mini, with the new high-end M2 Pro version replacing an absolutely ancient Intel model.
It fills …more
To celebrate the launch of the 7 Series G70 in Poland, BMW decided to organize a photo shoot in … …more
The 300-horsepower hot hatch will make its North American debut in prototype form. …more
Tesla said it intends to invest US$3.6 billion to expand manufacturing capabilities in Nevada and is confident growing software-related profits, …more
Kia’s largest-ever electric vehicle – the EV9 large SUV – is due in Australia before …more
The Kia EV6 GT high-performance electric car promises supercar acceleration, 420km of driving range, and …more
news@motorauthority.com (Viknesh Vijayenthiran)
Nissan in 2021 rolled out a handful of concepts previewing potential designs for the brand’s upcoming EV portfolio. One of …more
news@motorauthority.com (Viknesh Vijayenthiran)
Akio Toyoda, the grandson of Toyota founder Kiichiro Toyoda, is leaving his position as president and CEO of Toyota to …more
Ethiopian Airlines is in expansion mode. Not just in terms of long-haul routes to Copenhagen, returning after two …more
Former Paris resident Mark Edmonds shares his ‘eclectic’ guide to Parisian restaurants. ‘Each of the restaurants listed here has been …more
Main image: the new AW169M of the Guardia di Finanza (Image credit: Oscar Bernardi). In the boxes, the AW169 for …more
Whether you’re arriving in Denver for the first time or looking for some help on the best ways to get …more
If it was not acutely felt before, the events over the past year have shown just how volatile a nation’s …more
Yes, believe it or not, not every cabin window seat on a passenger aircraft comes with an actual window, as …more
Alan Day, 63, from Lydney, Gloucestershire, captured an amazing moment where 50 sheep appear to be queuing for the bus. …more
The second leg of The Ocean Race 2023 is underway with the 5 IMOCA 60s set to fight it …more
Super yacht TALISMAN C is about to set sail for the glorious Seychelles where her captain and …more
The fleet of 5 IMOCA 60s are all set for the second leg of The Ocean Race to Cape …more
Stunning luxury yacht VENTUM MARIS is available to charter in the Seychelles immediately, until mid-February 2023 with …more
A gentle introduction to the cruising life set Kate Ashe-Leonard on course for a full transocean liveaboard adventure
We’re sailing …more
Britain has a proud maritime history but also an innovative approach to handcrafting yachts suitable for the 21st …more
Kevin Escoffier’s team Holcim-PRB has won the first leg of The Ocean Race, holding off a hard-charging 11th Hour …more
HARLEY QUINN: A VERY PROBLEMATIC VALENTINE’S DAY SPECIAL Debuts February 9 on HBO Max
BATMAN: THE DOOM THAT CAME TO GOTHAM — 4K ULTRA HD & BLU-RAY DISC AVAILABLE ON MARCH 28
If you’ve ever tried to fold a fitted sheet on your own before then you know how frustrating that experience …more
Reread David Adjaye’s thoughtful review of the compendium, originally published in Architectural Record in October 2015. …more
Looking for easy tips for organizing the butler’s pantry? Here are 7 tips to keep everything in its place in …more
“We wanted the interiors to be cosy and eclectic and to be sympathetic to the age of the cottage. We …more
Fashion brand Acne Studios has opened its latest store in China, which was designed by Stockholm studio Halleroed …more
The best shipping software programs integrate seamlessly with online stores and marketplaces, allowing you to fulfill customer orders smoothly and …more
This post will show you exactly how to start dropshipping on Amazon. We’ll also break down the pros and cons …more
Fontaines D.C. guitarist Carlos O’Connell is to miss the band’s upcoming shows as he awaits the birth of his …more
Shakira’s two outfits worn during a Super Bowl halftime performance, her handwritten lyrics and her heavily crystalized electric guitar are …more
Warning: This story contains spoilers from Teen Wolf: The Movie.
It’s good to be back? Teen Wolf: The Movie reunited …more
Break out the ruby reds, the hot pinks & the deep purples! It’s time to get beautified for Valentine’s Day! …more
We independently selected these deals and products because we love them, and we think you might like them at these …more
Plus, the Canadian composer’s soundtrack for Brandon Cronenberg thriller ‘Infinity Pool’ comes out this week. Continue reading… …more
SAN FRANCISCO — Executives at the formerly popular blogging platform LiveJournal report that their website experienced a sudden spike in …more
Me and the boys were just hanging out at our favorite dive bar like we do every night. Playing some …more
Enlarge / A concept laptop with Samsung Display’s new 16-inch OLED touchscreen. (credit:
Multiplayer zombie game The Day Before has just been hit with a major delay, pushing its release from March all …more
aleksha.mcloughlin@futurenet.com (Aleksha McLoughlin)
The Razer Kraken Kitty Edition V2 Pro is the latest iteration of the boutique brand’s long-running cutesy gaming headset range. …more
victoria.hood@futurenet.com (Vic Hood)
Forza Motorsport is on track to be the most immersive entry in the racing sim series yet.
Built to take full …more
victoria.hood@futurenet.com (Vic Hood)
A Nintendo Switch Pro has been rumored for some time, and after Nintendo released the Switch OLED, fans have waited …more
Dolby Atmos support has been on the block since Xbox One debuted back in 2017, and it’s now arrived …more
The best Dolby Atmos Xbox Series X games can transform your gaming experience, thanks to the wonders of spatial audio. …more
Soup is a favorite cold weather meal for many. It can warm you from the inside out, or soothe a …more
Molly DeCoudreaux
Forget the flour and eggs: This one-step breading method makes it easy to …more
Altered speech may strike before the other hallmark side effects of Parkinson’s, Lithuanian researchers say. Parkinson’s is caused by a …more
I grew up in the height of early-2000s rom-coms, so it was practically in my blood to start wedding planning …more
It’s a rare occasion for a project to come along that looks to have the potential to disrupt a …more
The Finance Magnates Africa Summit (FMAS:23) is coming to South Africa this May, showcasing one of the fastest growing …more
Brand consistency is one of the top techniques that tends to be overlooked in marketing plans. Yet it’s key in …more
Tesla’s latest balance sheet shows the company’s bitcoin holdings worth $184 million. Tesla did not sell any digital assets in …more
It’s easy to see why call analytics platforms have become an essential martech tool. They let …more
The Nexx XG100 Racer helmet range continues to expand and evolve. This new design deemed the Salt Flats edition features …more
The Renegade Canvas Motorcycle Jacket from Gryphon features a lightweight (8.5 oz) 100% cotton canvas outer …more
I feel like an impostor in this jacket, really. I only rode in it in the rain once, and only …more
The largely unchanged 2023 Honda CB1000R. Is it a “Black Edition”? Depends on your source. (Honda/)
When does a motorcycle become …more
Deloitte Canada’s new demonstration facility in Montreal is meant to help warehouse operators adapt to labour shortages and supply chain …more
Police in Renfrew County are searching for an 18-year-old suspect after a homicide Wednesday night and are warning that he …more
I bought it from a website called Next Day Deal, but when I returned it for repair, it came back …more
Ontario’s top doctor says even though COVID-19 and flu activity is declining, the province “must remain vigilant” as a more …more
(CNN) — Efforts are underway in Florida counties to comply with a law championed by Republican Gov. Ron DeSantis that …more
Denver is set to have some calm but windy weather Thursday, but some areas of the northern mountains could see …more
The Legault government is not yet sure what it will do to improve the dismal results of French-language students, but …more
Austere concrete walls create labyrinthine paths and pockets of greenery around this home in Melbourne, Australia, which …more
Nine in 10 UK architecture studios feel Brexit has had a negative impact on them, exclusive Dezeen research …more
Italian architecture studio Piuarch has completed a production factory for fashion brand Fendi in Florence, which …more
The bemusement of the rioters who made their way into Brasília’s National Congress this month pointed to an increasing …more
Developer Duncan Blackmore has turned a 25-square-metre apartment in Glasgow into a brightly coloured and versatile living space that …more
The Religion, Spirituality, and Democratic Renewal (RSDR) Fellowship of the Social Science Research Council (SSRC) aims to bring knowledge …more
It happens too often these days. A parent calls me complaining about her child who is immature and refuses to …more
What do you call parents who side with the ADF, a right-wing legal advocacy group,… …more
The MuslimMatters Podcast isn’t afraid to cover tough topics, and this is one of them! Are Muslim students on campus …more
Introduction
The Muslim community within the United States is diverse, consisting of many different racial and ethnic groups in which no …more
On December 4th 2022, eight bullets struck the home of Bernalillo County Commissioner Adriann Barboa…. …more
Abdullah ibn Amr reported: The Messenger of Allah, peace and blessings be upon him, passed by Sa’d while he was …more
By using artificial human skin, a research group from the University of Copenhagen have managed to block invasive growth in …more
As a component of moors, mosses are important for climate conservation. They are also gaining increasing significance in biotechnology and …more
The information we have in the Universe is finite and limited, but our curiosity and wonder is forever …more
Acoustic recorders detected promising changes in the soundscape after a restoration project in Madhya Pradesh, India. …more
Editors’ Highlights are summaries of recent papers by AGU’s journal editors.
Source: Earth’s Future
This is an authorized …more
Meta lifts two year ban on former president Trump, promises that guardrails will impose heightened penalties for new violations of …more
Beyond that, Performance Max reporting diverges from familiar ad group-level reporting and breaks everything into asset groups, providing a view of all provided assets and possible combinations.
We’ve found the campaign-level view to be most helpful, which is why I recommend starting with at least two campaign-level experiments.
Once you’re relatively fluent with the reporting structure, keep a close eye on quality and opportunities to add negatives, whether keywords or placement exclusions, to shore up efficiency.
My overall take on Performance Max is that Google hasn’t yet put much effort into making the product work for B2B or lead gen.
Make sure to keep a close eye on results and quality, using any levers in your control to keep Google focused on your best potential user. Establish clear goalposts and standards for when to pull the plug.
In a best-case scenario, Performance Max will be a pleasant surprise and enable you to access a larger pool of valuable users at reasonable CPLs.
But if you take my advice, even a worst-case scenario with some fruitless spend will give you valuable insights into the future of Google for B2B.
Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor …more
Whether you’re searching archived content for political or competitive reasons, check out these 5 free alternatives to Wayback Machine to …more
Avoid blowing through your budget and use the world’s most popular social media platform for your brand with this complete …more
Google announced that Optimize and Optimize 360 will be discontinued on September 30. Users are encouraged to download their data …more
Microsoft Corp. announced its financial results for the quarter ended December 31, 2022, which showed an increase in revenue of …more
Twitter rolls out a new ad unit, “Search Keywords Ads,” allowing users to promote sponsored tweets in search results to …more
Get hip to P-Valley and Party Down or get swept up in Outlander or The Serpent Queen. …more
Add a wheel and pedals to these PS5, Xbox and PC racing games and get an added level of immersion. …more
With 4K resolution becoming standard in the TV market, you’ll want the best 4K TV that meets your budget. …more
Mac owners can snag this powerful 27-inch monitor for just $1,300 for a limited time. …more
The beloved show, which started out to help prepare children for school, would go on to teach many important lessons …more
Auditing firm Deloitte confirmed that the configuration of Surfshark’s IT systems were in line with the VPN’s no-logs policy. …more
Arizona state Sen. Wendy Rogers wants to follow in the footsteps of El Salvador. …more
Everton have narrowed down their search for a new manager to two candidates, Marcelo Bielsa and Sean Dyche, …more
The path of the Greek tennis player Stefanos Tsitsipas towards the Australian Open 2023 continues. The talented Hellene seems to …more
Nepal wicket-keeper batter Aasif Sheikh has bagged the ICC Spirit of Cricket Award. The ICC Spirit of …more
Golden State Warriors superstar Stephen Curry took responsibility for his late-game ejection in Wednesday’s 122-120 win …more
The use of legitimate remote monitoring and management (RMM) tools among cybercriminals targeting government firms have gotten so widespread that …more
EXCLUSIVE: Despite being created 180 years ago, Morse Code has been kept alive by radio enthusiasts – and now more …more
The ancient man was laid to rest in Heaning Wood Bone Cave in Great Urswick, just after Britain thawed following …more
luke.hughes@futurenet.com (Luke Hughes)
Microsoft Office 365 Government Secret Cloud, a secure environment for the company’s flagship collaboration tool, is now generally …more
Online job site Indeed this week released its list of the 25 best jobs in the US, …more
Cybersecurity researchers from Securonix have recently discovered a new Python-based malware that’s capable of stealing files and logging …more
GMO Research conducted an overseas travel survey to understand the differences in travel patterns between Europe, North America, and the …more
Jenna Lemoncelli,Jonathan Lehman
Stewart is leveraging the attention surrounding her decision to advocate for the league to scrap its low-budget travel policy. …more
The US Transportation Department said it is in the early stages of an investigation into the Southwest Airlines holiday travel …more
Charlie and Cheryl Michels made the trip to Dallas in September to watch the Bengals play the Cowboys. That was …more
This New American Express Lounge in the Middle of Manhattan Is Just for an Exclusive Few — Who Has Access …more