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This process may seem pretty straightforward; after all, most experienced SEOs are aware of Wayback and its functions. But simple mistakes—no matter how small they seem—can land marketers right back at square one.
Restoring images with cached images the right way
It may be tempting to save time in this process by copying the cached images and pasting them into the pages in question. But there are many problems with this method. For instance, the image’s source will lie on another site. This takes away all control from the webmaster; there’s no guarantee that the image will stay on Wayback forever.
In addition, a cached image on your site takes away your chance to rank for your own site’s images. And in the visual-driven search landscape, you want to take advantage of every opportunity to improve image rankings.
To address this potential issue, we downloaded the applicable images from the cached MarTech Today and Marketing Land pages and uploaded them to MarTech. This process allowed us to replace the broken images with the restored versions on our new domain.
Though tedious at times, we found this solution to be a much better alternative than leaving visitors to comb through a sea of broken images and links.
Wrapping up
That’s it for the third installment of “Messy SEO.” We’ll continue to go through the steps taken toward cleaning up the issues that arose post-site consolidation and migration.
Have you had issues tracking down pages or images from an earlier version of a site? Did find any hiccups using the Wayback Machine? Email me at
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