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In-store network. Cooler Screens’ 10,000 screens across retailers serve ads to nearly 100 million viewers per month.
Using data from the screens, brands can measure sales lift, brand equity and real-time shopper actions — like opening the refrigerator door — to optimize the campaigns.
The Kraft Heinz test campaigns delivered between three and six percentage points in sales lift across their brands.
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edevaney@hubspot.com (Erik Devaney)
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