The cost of gas is rising rapidly. So, too, is airfare, in part because of the cost of oil. Tariffs have hit certain parts of the economy hard. People are complaining about the cost of living — and the cost of new cars. I hear talk from the experts about a “K-shaped” economy.
Yet Rolls-Royce and Maybach are putting out high-end new products.
Rolls has a new coach-build collection planned, while Maybach is working on a minivan. Seems like an odd time to make a product gamble.
On the other hand, the top 1 percent of the top 1 percent are probably so deep-pocketed that they’re more-or-less immune to the economy. I doubt Jeff Bezos is reducing his mega-yacht order this year.
It’s also almost NFL Draft time — there will be some newly minted millionaires next month.
So, which is it? Do the exotic brands see something that’s cause for optimism? Or is it simply that these brands cater to customers who don’t feel any economic pain, no matter how bad it is for the rest of schmucks?
Sound off below.
[Image: Rolls-Royce]
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