Coca-Cola just took a small but symbolic step toward a greener future, and it’s happening in a place most people wouldn’t expect.
The Cool Down reported that the company’s European-Pacific division unveiled Papua New Guinea’s first fleet of fully electric delivery trucks. The iconic brand teamed up with local shipping company Express Freight Management to launch five EVs. Four of the trucks will operate out of Coca-Cola’s plant in Lae, with the fifth serving its facility in Port Moresby.
“These trucks are not only an investment in sustainability but also in efficiency and innovation,” said Coca-Cola Europacific Partners Sales Director Tim Solly. “They will help us streamline operations, reduce fuel dependence, and contribute to cleaner air in the cities and communities we serve.”
For Coca-Cola, this marks another move in a slow but steady effort to chip away at its massive global footprint.
In recent years, the beverage giant has launched recycling projects in Sri Lanka, water initiatives in India, and billion-dollar sustainability investments in Brazil.
But Coca-Cola’s record on environmental issues is still a mixed bag. The company remains the world’s largest producer of branded plastic waste—a title it’s held for six straight years.
It’s also battling a class action lawsuit in California over its soda ingredients and facing an antitrust investigation in Turkey.
Related: Coca-Cola Investigation Could Shake Up the Beverage Industry
Even so, the launch of electric trucks in Papua New Guinea is a win for both the company and a region known for its delicate ecosystems. It also signals what could become a larger shift in how Coca-Cola approaches its global logistics.
“This partnership with CCEP is a proud moment for EFM,” said Express Freight Management executive director Robert Howden. “Together, we are setting a new benchmark for logistics in Papua New Guinea. These electric trucks represent our shared vision for a more sustainable future.”
While it may not erase Coca-Cola’s environmental issues, the move shows that even the world’s biggest brands are feeling the pressure to change. Whether this is a small spark or the start of a larger shift remains to be seen.
Related: Coca-Cola Lawsuit Could Impact the Entire Wellness Industry
Source:: Life – Fitness – mensjournal
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