August 1, 2025

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How Retailers’ Marketing Strategies and Messaging Must Adapt to Tariff Uncertainty

Michelle Wood

Tariff-driven uncertainty isn’t just a cost or supply chain concern; it’s also a marketing communications challenge. Since early 2025, new tariffs imposed on imports by the Trump administration — as well as the ongoing whiplash on policy decisions around those same tariffs — have created a volatile environment for retailers. Facing ballooning potential costs, brands across […]

Source:: Money – Entrepreneurship – mytotalretail

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