August 24, 2025

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Inside Amazon’s Counterfeit Prevention and Brand Protection Efforts

Joe Keenan

In episode 488 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kebharu Smith, director and associate general counsel of Amazon.com’s Counterfeit Crimes Unit (CCU), a global team working to investigate, find and launch legal action and criminal referrals against counterfeiters. Listen in as Smith provides an overview of the CCU’s work to prevent counterfeit product […]

Source:: Money – Entrepreneurship – mytotalretail

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