August 3, 2025

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Xiaohongshu unveils new brand identity, ditches ‘lifestyle guide’ label | Analysis

Minnie Wang

Xiaohongshu wants you deep in niche rabbit holes with people who care about the same weird stuff you do. “This isn’t just a slogan change,” says Ashley Dudarenok, “it’s Xiaohongshu cementing its moat against rivals like Douyin.”

Source:: Life – Lifestyle – rss.apps

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