August 28, 2026

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My 63-Year-Old Mom Knows What's Cool Before I Do—47 New Items She's Predicting Will Be It Buys

Ask me where I got my interest in fashion from, and I’ll tell you without hesitation: my mom.

When I was growing up, she worked in the fashion industry, doing everything from working on the retail floor selling clothes to e-commerce styling. I always looked up to her and thought that I’d be in the fashion space one day, helping people get dressed and sharing my thoughts on the need-to-know trends as well as the pieces actually worth investing in. But enough about me—back to my mom. After having those experiences and seeing a lot of trends come and go, it makes sense that she knows what’s cool before I do.

Ahead of fall, I asked her to check out the new-arrivals pages of Who What Wear’s favorite brands and retailers—like J.Crew, COS, Zara, Nordstrom, and Shopbop—to see what items stood out to her as having It potential. In a matter of just two hours, she delivered a list of products, ranging from the perfect pair of relaxed jeans to a gorgeous cinched-waist leather jacket. Not to be dramatic, but my jaw fell to the floor.

Keep scrolling to discover my mom’s 47 chic finds that she’s predicting all the cool fashion people will be wearing in the months ahead.

Source: Life – Fashion – whowhatwear

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